Ever since Cumbyrocks and kjwx began their blog It’s Not About The Numbers, the siblings have had two sets of stats to deal with … their own geocaching figures and those involving their rapidly-growing online readership.

Every day, up to 1000 cachers visit the site to check out the latest geo-news, product reviews and opinion pieces. Most hail from the United States, New Zealand, Australia and, more recently, Portugal – with representatives from Groundspeak, Geocaching Australia and Garmin regularly logging in.

Curiously, the blog’s development mirrors that of the duo’s geocaching hobbies. Cumbyrocks, the younger of the two, began caching in his hometown of Dunedin in late 2009 after he upgraded to a new Blackberry phone with GPS functionality. Less than 50 finds later, he’d encouraged a fellow addict in Wellington-based kjwx.

In August 2010, when the impending birth of his third child began restricting his ability to rush out for a FTF, Cumbyrocks created It’s Not About The Numbers to satisfy his geocaching urges; his chosen masthead image showing the delight of his two-year-old at another successful hunt.

As before, within a few posts, Cumbyrocks – whose GC handle refers to Cumberland College, the Otago University hall of residence he manages – had co-opted his journalist sibling into joining him online.

Working together suits the pair letting them maintain regular posts even when other responsibilities keep them busy – of particular note, Cumbyrocks is the president of the New Zealand Recreational GPS Society while kjwx is a committee member.

And much like their favourite cache types differ (long bush walks and large containers for Cumbyrocks, but cleverly disguised urban hides for kjwx), both bloggers prefer to cover opposing aspects of their hobby.

Recently kjwx confessed that she had cached naked in a feature on other seekers who enjoy going ‘au naturelle’, while her brother explored a wish by a member of Garmin’s Opencaching.com site to put his dead father’s ashes in a new hide.

You can check out these pieces – and help keep the pair’s online numbers up – at www.notaboutthenumbers.com.





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