Book Giveaway: Geocaching For Personally Valuable Treasure

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Ever wished you could geocache all the time? Now you can, according to an e-book by American psychologist Francine Juhasz. She tells It’s Not About The Numbers how …

“So you’re crazy about mysteries, loving the thrill of the hunt. And you enjoy exercising your wits on difficult quests, discovering what is well-hidden from view. You find geocaching a great adventure because it’s great fun and you’ve gotten good at it. Why not go for more?”

That’s what Denver psychologist and fellow geocacher Francine Juhasz (GC handle: frannajoy) hopes to teach with her second title Geocaching for Personally Valuable Treasure. She describes it as “an intriguing book that details a new category of caches that can raise your geocaching to a whole new level of enjoyment and skill”.

Like traditional geocaching, this ‘super’ version of our favourite game involves using your wits and perceptions while out in the field to spot hidden treasure.

“Strangely enough, these special geocaches are not found by GPSr or hidden in the ground or under rocks or at the top of a waterfall, because they uncannily lie hidden in random trite events – those ever-so-slightly-unusual daily happenings occurring around you.

“You accidentally step on a small rubber ball as you get out of your car; a cow has shattered a section of a farmer’s fence to get at the grass beyond; you see the shell of a coconut lying in the grass on the side of a hill …”

The trick is to determine which of these seemingly unimportant trivial events you notice are, in fact, geocaches, she says. “Geocaching for Personally Valuable Treasure explains in detail how to identify them, and takes you step-by-step through the simple rules of decoding these camouflaged bits of treasure. The bonus comes when you find the private, personal treasure designed just for you. Many are clues in themselves to whatever is currently preoccupying you (some problem, a dilemma, an important decision).”

Before you can ask: How can that be? Who – or what – sets up these special geocaches?

Juhasz explains that current thought suggests it is our own unconscious minds.  “Psychologists tell us the unconscious has an uncanny ability to project itself outward into our world. However, here it is not a question of our negative energies projected onto trivial events.

“These special geocaches are formed when valuable parts of ourselves of which we are unaware – the inner wisdom we don’t know we have, facets of the arty and creative side of us and, above all, our incredible and deep-seated sense of humor – pack themselves into the slightly unusual dramas happening around us.

“How they do that is indeed a mystery. But the why, isn’t. Like any geocache, they are there to be found!

Francine Juhasz, Ph.D

However, spotting these geocaches – “so artfully hidden in the tiny incidents of your day” – takes cleverness, persistence and the will to hunt them down, she says. “Once you do, if you match the decoded contents of these caches with your personal life, goals, dilemmas and preoccupations, you will be amazed at the highly personalised information they contain: practical tips; suggestions; personal insights that are awesome.”

Even if you’re not in to any of that, Juhasz still recommends trying the principles outlined in her e-book “for the fun and adventure”. “The book contains many examples of these geocaches to give you a feel for the excitement they can cause, the startling surprises they create and the sense of adventure they awaken. Finding and unwrapping these geocaches can make any traditional geocache hunt superb. They’re highly entertaining, provide jaw-dropping surprises and can cause many a good laugh.

Geocaching for Personally Valuable Treasure will get you acquainted with a great new tool. Learn this new way of hunting down reality, and play this game even when you are not out in the field geocaching with your GPS – at the office, in the supermarket, in the sports hall. Conduct your own experiments, and draw your own conclusions. You will wonder at the awesome magic of life!”

And it’s not just Juhasz who thinks so: Lord David Freud, the great-grandson of Sigmund Freud and author of Freud in the City, says: “Like found art, the Juhasz geocache encourages us to turn the everyday oddity into a way of solving our immediate concerns. Great fun.”


It’s Not About The Numbers has one copy of Francine Juhasz’s e-book (worth US$9.99) to give away. To enter, complete the entry form below by midday (NZ time) on Friday, March 23rd telling us about a special geocache you’ve recently found in everyday life.

 *Francine Juhasz, Ph.D, is a psychotherapist with a doctorate in psychology from Case Western Reserve University. She has more than 30 years counselling experience and operates an online e-counselling practice at Evolving Towards Joy website. You can download her e-book Geocaching for Personally Valuable Treasure here for US$9.99 (NZ$12.15). Juhasz also operates the blog Hip Mamas Dig Astrology, where she shows clients how their birth chart can help them discover these new geocaches.


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  1. Oh Please

    This is not psychology or geocaching. This is just “New Age” garbage. “Astrological birth charts”, WTF? Geocaching is based on real science – that’s what it takes to put satellites into space and get the signal to you.

    1. kjwx

      Oh Please … As a former naked geocacher, I find your comment a little insulting. Choosing to search without the use of that a GPS signal made me no less of a cacher than those you. So why should somebody else’s New Age beliefs impinge on their ability to call themself a proper geocacher?
      The great thing about this game, IMHO, is that everybody can play as they wish – whether that involves the so-called ‘New Age mumbo-jumbo’ you referred to; shedding our clothes or GPS devices; or another alternative.
      But for the record, I think you’ll find Francine Juhasz isn’t suggesting you search without a GPSr but rather that you open your mind to the other discoveries you could make along the way, and then use these to improve your lifestyle/attitude. If it boosts your find rate, even better.

  2. Oh Please

    kjwx, that’s all fine. We all geocache how we like, and we all find meaning in what we do. My life has been changed by geocaching, and the great experiences I’ve had while doing it.

    But from what I can see here, the author is not advocating a different approach to geocaching. What she is talking about is simply **not geocaching at all**. There is no container to find and there is no GPS usage. Without at least one of those, it’s very hard to see the geocaching connection. In fact, once there is no container and no GPS, it’s pretty much the definition of non-geocaching. It seems to me that the author is just piggybacking on the metaphor of “geocaching” to describe “discovering things about yourself”. That’s just exploitation of the importance which many geocachers attach to their game.

    For example, according to the book’s download site, “your garbage disposal goes on the blink” is **actually a geocache**. WTF? I guess that the logic is that having your garbage disposal break down could be a learning experience, and geocaching is a learning experience, so experiencing a broken garbage disposal is now the same as finding a geocache. On that basis, every single thing that happens in your life is geocaching.

    I’m all in favor of people playing this game the way they like. But if someone wants to claim to be doing geocaching, I think that as a minimum they have to make a conscious effort to go out and find an actual geocache. I don’t think that “you’re kissed by your aunt and reek of her perfume” or “a bird crashes into your office window” (also examples from the book’s site) are geocaching. Of course, life is wonderful and varied and exciting, and we find meaning in all kinds of serendipitous events. But to stick a label of “geocaching” on that is just deluding yourself.

    Of course, all this would be harmless on its own. But she wants people to pay US$9.99 for it. (Oh, sorry, US$10.99. Check her site; I don’t see a coupon code for the US$9.99 price mentioned in the original article.)

    1. Cumbyrocks

      Oh come on Oh Please, now you’re just being a troll.

      If I’m mistaken and you’re not a troll you need to go and google analogy. You never know, learning something new might just be one of today’s personal geocaches. 😛

  3. Oh Please

    I’m familiar with the concept of an analogy, thanks.

    But the author does not tell us that she is selling us an analogy. She tells us that it is “an intriguing book that details a new category of caches that can raise your geocaching to a whole new level of enjoyment and skill”. That implies that it will be of specific interest to geocachers. But if you’re going to treat “having your garbage disposal break down” from a Nietzschean perspective, you don’t need to know anything about geocaching.

    Actually, I suspect that the author herself may not know anything at all about geocaching. Her profile says that she joined geocaching.com on March 13, 2012 and hasn’t logged in since; she’s recorded 0 hides and 0 finds. In fact I don’t see how she qualifies as a “fellow geocacher” at all, except to the extent that we all welcome beginners. Her geocaching.com profile lists her as an “astrology author”.

    Bottom line: I think you’ve inadvertently allowed your site to be used for free advertizing of total garbage from la-la land. But hey, maybe a satisfied reader of the e-book will contribute a 5-star review. Or maybe the author will give us a 2-page extract from the book so we can make up our own minds. (Seriously: an e-book with no preview?)

    1. Cumbyrocks

      You know, it wasn’t too long ago when a different reader of this blog made a comment about another post we had published. It read: “INATN, what were you thinking having a piece like this on your site? Having a former reviewer for Groundspeak write a piece on a competitior? Did anyone expect this to be a fair assesment? INATN, you know better than to post crap like this.” As you are very familiar with that post I would have thought you might have been a little more understanding.

      Regardless of whether we agreed with the contents of the post I just mentioned we defended its publication because we, the owners and editors of this blog, felt that it was newsworthy and interesting. The same applies to this article and book. We feel it is interesting and newsworthy.

      I actually believe it is thought provoking regarding the other side of caching, the one that isn’t all about the numbers, where the pleasure and fun is actually in getting there and having experiences along the way. If this article and/or book assists people in remembering or learning that then this article has had value. Frankly if this article makes anyone ‘think’ just a little then it has value in being published.

      I’m sorry you don’t like the book or the article. It is regretful that they doesn’t comply with your narrow definitions of geocaching and what is appropriate for us to post on. I don’t think either warranted the vitriol that you have produced. Having heard what you have to say I think we’ll elect to leave the conversation there.

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