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Stop the presses … As the launch of new magazine Geocaching in Australia nears, It’s Not About The Numbers has another exclusive update on its progress.

Publisher James Parr – best known as the owner of  Australian Geocaching Essentials webstore – says his fledgling publication is on track, with no delays expected in the release of Issue No 1.
“I’m waiting on some artwork from advertisers, but it will be ready for early March – if not late February.”
The worst hiccup, so far, has been his last-minute name change from Geocaching Australia to Geocaching in Australia after discussions with the popular Geocaching Australia website last week.
Parr has been rapt with the response from foreign geocachers, having received “great stories” from the United States and Canada – yet nothing from Down Under to-date.
“I’ve had a number of well wishes, but no one has submitted a photo or
story from Australia or New Zealand, which has surprised me. But I still have SIX days until cut-off time so hopefully some Kiwis and Aussies will come to the ‘rescue’,” he says.
Readers have been quick to signal their interest, and Parr expects he will likely exceed his expectations of 200 subscribers by the magazine’s launch – “possibly by up to an extra 100 at the current rate”.
“And again a surprise to me, as of the weekend, I now have more US subscribers than local, although it is very close in numbers.”
His new ‘pay monthly’ subscription option – whereby readers are billed before each issue ships – has proven extremely popular, though just last night Parr was pleased to report that he’d just sold his first advance subscriptions.
By its launch, Geocaching in Australia will also be sold through online magazine vendor iSubscribe.
Advertisers expected to grace the pages of Issue 1 include Groundspeak “plus others from the US and Germany”, despite Parr’s lament that some have been “slow with getting their artwork sent”. More are expected to sign up for his second installment.

* Interested in buying, selling, advertising in or writing for Geocaching in Australia? Contact James Parr at The Cache Is Out There.

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